Social networks are the contemporary villages' plazas, but worldwide. Crowds gather in these public environments to consume content and find like-minded people with whom they feel emotionally connected, share goals and values.

Emotions move and connect people; they make them feel alive and parts of something bigger — they give sense to our lives and lead us to take action.

Emotions unleash our energy and make it flows from our hearts to our rational mind, where we consciously command our body to do something (BUT remember that the primitive intention comes from our gut feelings and hearts).

Right before we like, react, comment, and share content on social media, something happened in our hearts and minds. This guide will help you become aware and understand these human mechanisms, and it will teach you how to leverage them to craft content that gets viral on your social media.

Social profile design

• [ ] Define your vision → what's your why? When do you win?
• [ ] Choose topics of interest → what do you want to talk about?
• [ ] Research and study competitors that perform slightly better than you
  • If you have 1k followers, look for influencers that have max 5k in your field of interest)
• [ ] Define your audience
• [ ] Choose the format/package that your audience likes the most (you'll need to do some posts/experiments to have this answer)
• [ ] Choose the right timing to post during the day → when do you get the highest engagement? (depends on time zones of your audience)
• [ ] Be contemporary → what's trendy now? What do other influencers/competitors talk about?
• [ ] Define your storytelling
  • [ ] Why you are the hero? What's your mission/pain point/desire?
  • [ ] Who are your natural enemies?
  • [ ] Who does help you in your adventure?
  • [ ] What are your magic objects and tools?
  • [ ] What are your partner in this adventure?

Emotions drive people actions (OR NOT!)