Chameleons choose the habitat where their mimicry is most effective.
Choose a market segment that you love and resonates with your true self, people compatible with your inclinations, attitude, aspirations, and skills.
I have come across many blog posts and guides arguing that the idea you choose to launch a business doesn’t matter because it’s all about execution.
I disagree: your effort is pointless if your idea lacks the right fundamentals.
This chapter will teach you how to find good ideas and set yourself up for success, but before we start, there is a common ground shared by all good ideas: they attract people, raise questions, and spark curiosity and genuine interest.
And let me tell you why this is so important.
Starting a business requires enormous energy and optimism that things will eventually work out, and it’s crucial to keep the momentum high; otherwise, you’ll lose motivation and eventually give up.
Working on a valuable idea for your early adopters feels like stage diving. You’ll be supported by people who love what you do.
This is the perfect win-win scenario you’ll learn how to find with this book.
These early customers are your superfans, who will support you no matter what because they genuinely look up to you because by the end of the day, if you succeed at building your business, they’ll use your solution and fix their problem.
How do you know when the concept of an idea is good enough to attract these folks?
Let’s find out.